What is Pay Per Click (PPC)?
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it’s critical to have an effective pay per click management strategy in place.
PPC vs. SEO — What provides you better value?
PPC’s true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. The keywords or long tail phrase terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it’s usually best to use a professional firm that can manage and track it full time. This can mean that PPC campaigns can get very good response, very quickly – especially when done correctly.
PPC holds a slight edge in conversion rates, as paid search results are 1.5x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result’s “text and landing page is custom optimized by the advertiser.”
Turning Clicks into Revenue
Successful pay per click advertising must transcend the traditional bid management and extensive keyword portfolio strategies. With our PPC service, your company will have an understanding of how consumers search online, their buying behavior, and critical factors influencing purchase decisions. It also means that by using our team and technology we will conduct proper research, create innovative strategies, determine the most efficient media spend, develop effective messaging, and to allow for the constant refinement and optimization of campaigns.
The most effective strategy to dominate any keyword or phrase is to utilize the power of PPC and combine it with the strength of SEO. Together these two search engine marketing methods produce the best results.
The bottom line.
A well managed and creative PPC campaign can drive more visitors and sales to your business every month. Search advertising is the most affordable way to grow your business! When your business depends on qualified visitors every month, you need pay-per-click advertising. The service is performance based – which means you only pay for real results. It’s the quickest way to get in front of 1000’s of potential customers every day.
Harness the power of Google AdWords and other PPC platforms to drive higher converting customers to your website today! Request a free PPC consultation.