Why is Blog Marketing important?
Let’s start with what is a “blog”? The word “blog” is a shortened form of web log, which is a dynamic website to which you can publish content. It’s different than a static website, in that the content is always changing and can be updated by the user from a simple interface. It’s instant publishing, you don’t need to know HTML or have server login data, etc. So it’s like keeping a journal or log. Hence the name “web log” or “blog”. Blogging is important to your business for many reasons but here are three of the more important ones to help you understand why a blog will be a benefit to your business:
Search Engines love blogs – Blogs provide fresh content to meet the demands of information thirsty Internet searchers. Most blogs are updated at least one time per week (ideally) and even as often as every day. A good blog should be updated at least every three days to keep the search engines coming back. The blog that you write should have content relating to what your business has to offer and how it can benefit your target audience.
Blogs drive free traffic – A good blog with updated, quality information and the right keywords, will drive a good deal of free (aka organic) traffic to your web site. When you provide a link to your main web site, a blog can drive traffic to it as well giving you double exposure.
Without traffic, neither your blog nor your web site would have much exposure on the Internet. Without free traffic, your business will be spending quite a bit of money on advertising to wind up at the top of the search engine pages. In fact, your blog may be the best in the world, but if it is on the last page of Google, no one will know your blog exists. You are either going to pay for getting that traffic or build your blog the right way from the start to get high rankings in the free organic search engines.
Affordable – Blogs can be started for a relatively low cost and have few reoccurring monthly fees. Businesses are cutting expenses these days due to the fluctuations in the economy. Advertising costs are being slashed. There isn’t a better way to advertise on the Internet then by building a blog that has great content and keywords and as a result, drives free traffic to it. A blog can become your company’s best source of free advertising.
Finally, to take full advantage of the power of search engines, you’ll need to keep your blog updated regularly. Make blogging a priority for your business and you’ll reap the rewards. This is hands down the best investment you can make to help increase your traffic and visibility over the Internet.